Why This Portal's Time Has Come

  • Hundreds of millions of people worldwide seek alternatives to the costly, sickness-based, traditional healthcare system - and are actively embracing prevention and alternative/integrative medicine.
  • In our Information Age, people demand facts: what’s proven to work, and for what conditions.
  • There’s an ever-growing archive of medical evidence that spa and wellness approaches like massage, meditation, acupuncture and fitness have powerful, proven health benefits.

That's why, where people can finally access the evidence-based medicine for common spa/wellness therapies, is truly an idea whose time has come!

Is there scientific evidence that a 45-minute massage decreases stress hormones and boosts the immune system? Evidence that mineral-baths and mud-packs alleviate pain? Agreement that acupuncture is effective for migraine, neck disorder, tension headache and osteoarthritis pain? Yes, yes and yes. is specifically designed to help people answer these kinds of questions.

  • The Costly Traditional Healthcare System
  • Growing Body of Medical Evidence for Spa & Wellness Approaches
  • Wellness and Alternative Medicine Adoption Exploding

The Costly, "Broken" Traditional Healthcare System:

The sheer cost of traditional healthcare systems, which narrowly focus on sickness, disease, pills and procedures - rather than prevention and lifestyle changes – has reached a tipping point for many people, governments and corporations.

The facts are grim:

  • 60% of all deaths globally can be attributed to largely preventable chronic diseases like cardiovascular disease, diabetes, obesity, cancer, and respiratory diseases.
  • For instance, 75% of the $2.6 trillion U.S. healthcare spend in 2010 went to treating chronic diseases that can largely be prevented or reversed through lifestyle changes.
  • Since the 1980s, obesity has spread alarmingly: across 34 developed nations, one in 2 adults is currently overweight and 1 in 6 is obese. (There are 1 billion+ overweight, and at least 300 million obese, adults worldwide.)
  • In a global survey, healthcare professionals report the #1 thing governments should do to improve public health is focus on prevention. (For example, less than 4 cents of every US healthcare dollar is spent on prevention.)
  • Spending on healthcare among OECD countries and BRIC nations of Brazil, Russia, India and China will grow by 51% between 2010 and 2020, or more than $71 trillion.
  • The average Fortune 500 company spent 75%-100% of its after-tax profits on medical care for employees in 2010.

Growing Body of Medical Evidence for Spa & Wellness Approaches:

People typically imagine the scientific evidence always sides with traditional medicine (i.e., drugs and procedures) - and certainly far more clinical studies have been devoted to conventional medical approaches. But many more doctors now agree that there is actually more hard evidence for many integrative/alternative therapies and mind-body approaches than there is for much of conventional medicine. And almost all agree that lifestyle, stress-reduction and attitude changes have an enormous impact on health.

Hence, medical studies related to spa/wellness approaches are growing: from those proving lifestyle changes can prevent 90%-plus of all heart disease - to those revealing diet, exercise, and stress reduction does a better job of preventing and even reversing heart disease than most drugs and surgical procedures – to new studies showing that stress is linked to aging and cancer.

A few facts:

  • The Cochrane Collaboration (the medical industry’s 'gold standard') reveals that ONLY 30-35% of conventional medicine is ADEQUATELY evidence-based.
  • The pharmaceutical industry estimates that the vast majority of drugs don’t work in as many as 70% of patients.
  • 85% of new prescription drugs hitting the market are of little or no benefit to patients.

Wellness and Alternative Medicine Adoption Exploding:

  • Wellness is now a nearly $2 trillion global industry
  • There are 289 million active wellness consumers in the world’s top 30 industrialized nations alone.
  • 71% of people would be more likely to visit spas if they learned that scientific studies demonstrated treatments deliver measurable health benefits.
  • More than 4 in 5 people worldwide are "extremely" or "very interested" in improving their personal wellness.
  • In European, North American and other industrialized nations, over 50% of the population has used alternative/complementary medicine. For India the number is 70%.